Collaborative Health- LIfelong Learning Coursework

Community oriented Health-LIfelong Learning - Coursework Example They incorporate gatherings, gatherings, courses, in-administration preparing and adjusts. These instruction strategies utilize educational techniques which are powerful at bestowing new information. Nonstop long lasting learning is significant for various reasons. Initially, it contributes towards an incredible discussion. It is extraordinary to have a discussion with somebody who is educated on occasions. Deep rooted students are better at holding their own discussions. They for the most part have all the more intriguing subjects and things to discuss (Alson, 2013). Besides, the world is dynamic and continues evolving. Long lasting learning is essential to stay aware of the changing requests of the world. In addition, long lasting learning is fundamental to empower one build up their capacities (Alson, 2013). Each individual is brought into the world with common capacities and abilities however it doesn't imply that they ace these gifts the first occasion when they attempt them. Long lasting learning builds up these aptitudes in this way filling in as a job in advancing self-awareness. At last, deep rooted learning helps in opening one’s psyche. One can see an issue in a more extensive point of view because of their training. Sitting in front of the TV, perusing, just as holding discussions teaches individuals about different perspectives. It might change one’s psyche or may not yet comprehends that there is more than one side to each issue (Alson, 2013). All in all, the significance of long lasting learning ought to be a focus on all wellbeing experts. It can help them in different manners including self-awareness, improving their incorporation in the general public and empowering them to adjust to the changing requests of the world. Proceeding with training partners need to get, worth, and bolster contemporary standards of deep rooted

Why Did Franklin Delano Roosevelt Win the 1932

For what reason did Franklin D. Roosevelt win the 1932 presidential political race? Franklin D. Roosevelt won the 1932 presidential political decision reasons. His edge of triumph over Herbert Hoover was the biggest in written history up to that time. One of the first reasons why Roosevelt won was on the grounds that individuals accepted that he could remove America from the Great Depression not at all like Hoover. They accept he will make genuine move to manage the Depression. His arrangements and standards were considerably more famous and appropriate for the circumstance they were in. Hoover had faith in ‘rugged individualism’ where individuals ought not expect help from the legislature and that the administration won't meddle. Though Roosevelt guaranteed his ‘New Deal’, which would give employments and alleviation to poor people, and the jobless, activity to support industry and horticulture and resolve the financial emergency. Roosevelt guaranteed the legislature would help and beginning subsidizing good cause and numerous development ventures, while under Hoover the administration once in a while financed alleviation projects or noble cause, which depended on liberal rich people and towns and urban areas. He accepted the intensity of the legislature ought to be utilized to make a more attractive society, carrying want to numerous Americans. Additionally all Hoover guaranteed in his political race was that the USA had ‘turn the corner back to prosperity’ though Hoover had his ‘New Deal’, which appeared to be considerably more encouraging. Likewise when Hoover won his first term political race he said that each American would have two vehicles in the carport and chicken in the pot. Be that as it may, numerous individuals were presently jobless and destitute. Numerous individuals didn't confide in Hoover or his guarantees. Anyway the primary explanation that Roosevelt triumphed over Hoover would be on the grounds that he was monstrously well known, his open picture was greatly improved. Hoover had the picture of a relentless unfeeling individual, while Roosevelt was viewed as a contender, having battled polio and running as president despite the fact that deadened midriff down. Besides, what he had accomplished for the normal individuals of New York as representative added to his mindful picture. Hoover had taken office in a matter of seconds before the Crash. Numerous Americans reprimanded him for it and not doing what's needed. The manner in which they led their crusades were likewise imperative. Roosevelt’s grin and idealism demonstrated unquestionably more mainstream with the electorate than Hoover’s bleak looks. Moreover, Roosevelt got out to meet the individuals, visited around America definitely more than Hoover. Individuals became acquainted with him and he was happy to tune in to their issues. There are numerous pictures of him talking and warmly greeting conventional individuals. When conversing with swarms he would specify conventional people he had conversed with and there issues †a lady with an infant, a digger, an old fellow†¦ This gave Roosevelt the picture of somebody who thinks about the standard individual, while Hoover didn’t appear to be keen on their issues. Additionally, since Hoover accepted the economy would in the long run recoup without anyone else, in this way not giving a lot of help, it further added to Hoovers picture of being wanton and merciless, which is out of line since he inevitably took a little activities, yet certainly insufficient and was not seen as the correct man for the undertaking of achieving a recuperation. An emergency point was reached in the late spring of 1932 where extra marchers, individuals who battled in World War One, walked in Washington DC requesting their installment of $500. Hoover responded gravely to this, utilizing tanks, the military and poisonous gas to scatter the marchers. Two of them passed on. Numerous individuals didn't care for how Hoover treated the individuals who took a chance with their lives for their nation. Besides, Roosevelt vowed to carry end to the amazingly disagreeable denial of liquor. Individuals needed a beverage †free and lawful. Individuals were worn out on all the issues Prohibition had caused †the criminals, killings, abnormal dealings by huge organizations and so forth. By and large, Roosevelt’s proposed strategies, hopeful mentality and grin, battling around the nation, conversing with tuning in to the standard individual and his guarantee to end the disliked preclusion was in excess of a counterpart for Hoovers terrible looks, inhumane and wanton picture, ‘rugged individualism’ and the manner in which he led his crusade. Hoover was not a malicious man, notwithstanding, he was not the correct man to lead America and the world through the Great Depression. Roosevelt was very well known, had an incredible open picture and relationship, and seen as the main individual who could lead America out of the Depression.

Word of the Week! Sardonic Richmond Writing

Word of the Week! Sardonic Richmond Writing I enjoy a spooky post for Halloween, so this year to follow our 2018 Metaphor The Dark Night of the Soul, I have a word useful all year long. Odd little boy that I was, I could not wait every month to grab a copy of Famous Monsters of Filmland,  a black-and-white magazine covering horror films. One covers image stayed with me a long time: the image of Mr. Sardonicus, a man who suffers to terrible a scare that his face gets twisted into an eternal, Joker-style grin. There is nothing happy about such a fate. But is that smile of his really sardonic? Absolutely. According to the OED Entry, laughter or a smile meets the definition if done in a bitter, scornful, mocking way.   That would also describe a great deal of humor in otherwise scary movies. As one might guess, the term  sardonicus  provides the original for several words in Romance languages, as well as our English term, with usage first recorded in the 17th Century. May all your goblins and ghouls bring only treats on October 31, and no sardonic tricks. Please send us words and metaphors useful in academic writing by e-mailing me (jessid -at- richmond -dot- edu) or leaving a comment below. See all of our Metaphors of the Month  here  and Words of the Week  here. image courtesy of Wikipedia.

Cultural Autobiography Cross Cultural - 1649 Words

Alexus Williams Cultural Autobiography Cross Cultural Who am I? I come from a very big, loud, joyful and loving southern family from the town of Marietta, Georgia. We are proud African Americans who embraces every piece of black beauty from our hair down to the different shades of our skin. From a very early age I was taught self -love and that it is okay to be different because God did not make us to blend in but to stand out. I was taught to never judge a book by it s cover so I don’t. Never have I ever disliked or disassociated with someone based on their sexual preference, race or religion. I will never do that because to me, that’s discrimination. I wouldn’t want someone to feel less then what they are because of a preference I†¦show more content†¦Growing up I never knew that I was poor because my mother worked extremely hard to provide for my sister and I. I may not have had the latest but I had something, which was more than what some had. I come from a lower-class family who lived in low income housing with not the greatest environment around. Instead of adapting our environment, it was used as a teaching tool for motivation. It showed us exactly what we didn’t want for our lives. It was always instilled in us that it’s not where you come from but where you are headed in life. Meaning never let your circumstances determine who you are or limit your abilities. You can do anything you want in life if you put your mind to it. My family is primarily women, I witnessed the struggles you can face as an African American woman and how they have overcome and destroyed every obstacle in their path. They did things that many said they couldn’t do without the help of a man. They showed me to be independent and that anything I wanted in this world I could have. All I have to do was work hard enough to get it. There is a strong push for each new generation to be better than the last. This push is the reason that me and many of my cousins are college students and graduates achieving things that we could only dream of as a child. We are breaking down new boundaries that once stopped previous generations and setting new goals for the generations that follow. When it comes to the question of ‘what do I self-identifyShow MoreRelatedSemiautobiographical Work- Borderlands/La Frontera: The New Mestiza by Gloria Anzaldà ºa1286 Words   |  6 Pagestype of literary composition would be genre. The genres and literary forms for this book were put into the following categories: semi-autobiography, memoir, poetry (confessional versus conceptual), myths, subjective journalism, Mexican sayings (dichos), critical ethnography, historical narrative, personal narrative, and auto historia. This is a semi-autobiography and a memoir because it is a story of Anzaldà ºa’s life written by her that focuses on the memories of her experiences and feelings, andRead MoreThe Biology Building At The University Of North Florida1408 Words   |  6 Pageselements of both autobiographies and ethnographies. Specifically, autoethnographies are academic essays that are introspective and narrative-oriented looks at the self, much like autobiographies and mem oirs. However, autoethnographies are set apart from autobiographies and journals in that they join that introspection with ethnographic research methods concerned with connections between community and the self. 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Autoethnography ads the possibility to understand connections between the personal and also the cultural while also creates space for contemporary inquiry methods to be extended. In this autoethnographic text images I try to explore the more recent developments in authoethnography as a research method and also to photo write my self as a qualitativeRead MoreThe Woman Warrior: A Tale of Identity1972 Words   |  8 PagesThe Woman Warrior: Memoirs of a Girlhood Amon g Ghosts by Maxine Hong Kingston is a collection of memoirs, a blend of Kingston’s autobiography with Chinese folklore. The book is divided into five interconnected chapters: No Name Woman, White Tigers, Shaman, At the Western Palace, and A Song for a Barbarian Reed Pipe. In No Name Woman, three characters are present: Kingston, Kingston’s mother, and Kingston’s aunt. 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The 20th century poet, Ezra Pound, used both cross-cultural and cross time references to re-present the past for modern readers. Typically, Pound’s poems are densely packed with subjective allusions related to the themes of history, literature, politics, economics, and culture. Following Pound’s move from AmericaRead MoreCHARLOTTE BRONTE AS A HIDDEN WRITER INTRODUCTION Charlotte bronte was an English novelist and poet800 Words   |  4 Pagesname Currer Bell. An autobiography was published .it tells the story of a plain governess who after early life difficulties, fall in love with her employer. Charlotte believed that art was most convincing when based on personal experience. In jane eyre she transformed the experience into a novel with a universal appeal. Villette was charlotte bronte’s fourth novel . Villette is celebrated as an exploration of gender roles and repressions. 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Verbal Communication And Written Communication - 1201 Words

There are 2 types of communication that will be discussed below, which are verbal communication and written communication 2.3.1 Verbal communication Verbal communication exchange their information between different people by communicating orally. The examples of verbal communication would include face-to-face conversation, meetings, interviews, conferences, speeches and phone calls. Verbal communication allows us to exchange ideas, understand the difference in perception and come out with resolution. Work performance is rather significant in employers communication skill which implied their proficiency. The process of transferring information in verbal communication is from one person to another person or groups orally. An effective communication happen only when both party participate in the process understand each other. The information receiver should be able to interpret and decode the message. 2.3.2 Written communication The written communication is communication in readable characteristics by printed or handwritten. Other than that, written communication could also include emails, notes, memos or proposals. In order to achieve success in a project, project manager need to deliver the message clearly, sufficiently and effectively. There may have confusion or failure if unclear written message is sent. The technology of written communication had been develop to become editable and revisable. These functions allow the message that is going to deliver to be flexible inShow MoreRelatedVerbal And Written Human Communication1304 Words   |  6 PagesLanguage commonly refers to verbal and written human communication in a regulated and conventional way. People have believed for a very long time that it is our human gift of language learning that distinguishes us from the rest of the living creatures. 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Marketing Plan on Product Coca-Cola Free Essays

string(58) " they have been able to hold on to most of its customers\." Assignment Marketing Plan On (Product Coca-Cola) Prepared by Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : 0000000 Group- Leo Marketing Management Sec-1 Submitted to Mr. Rumman Hassan Lecturer School of Business Independent University, Bangladesh 25th April, 2006 25 April, 2006 Mr. We will write a custom essay sample on Marketing Plan on Product Coca-Cola or any similar topic only for you Order Now Rumman Hassan Course Instructor Marketing Management School of business IUB, Dhaka-1212 Sub: Letter of transmittal Dear Sir, It’s our great pleasure to submit you this report on Market plan of Coca-cola. We have got a great experience while working on this report. We would like to leave this report to your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement ——————————————————————— 5 Executive Summary ——————————————————————-6 Introduction —————————————————————————-7 Beginning of the project ——————————————————–7 Preface ————————————————————————â⠂¬â€7 Company Overview ——————————————————————- 7-8 History —————————————————————————7 Coca-Cola Company in Bangladesh —————————————–8 Mission Statement ———————————————————————8 Motto of Coca-Cola: ——————————————————————–9 Strategic Goals —à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-9 Short term ————————————————————————9 Long term ————————————————————————9 Situational Analysis ——————————————————————– 10-14 Product Definition —————————————————————10 Brand Name of Coca-Cola ——————————————————-10 External Factors —————————————————————– 11-12 Demographic ————————————————————–11 Social Factors ————————————————————11 Political Influence ———————————————————12 Competitors —————————†”———————————12 Government —————————————————————12 Internal Factor ——————————————————————- 13-14 Human Resource Management ———————————————13 Technology —————————————————————-13 Management Levels ——————————————————–13 Financing Capaci ty ——————————————————–14 Marketing Department —————————————————–14 Brand Building Efforts ————————————————————— 14-15 Relationship Building Effort ————————————————– 14 Building Values ——————————————————————-14 Target Market ———————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€15 Consumption Rate ———————————————————————-15 Strategic Group Map of competitors in the beverage industry —————16 SWOT Analysis ————————————————————————-17 Critical Success Factors ————————————————————— 17-21 Strength ————————————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ 7-18 Patent ———————————————————————17 Own production plant —————————————————– 17-18 Research Development ————————————————-18 High market share ——————————————————–18 Brand image ————————————————————– 18 Weakness ————————â €”———————————————- 18-19 Don’t sell on account ——————————————————18 Less motivation down stream ———————————————-19 Insufficient advertisement ————————————————-19 Not skillful village distributor ———————————————19 Overconfidence in their product ——————————————-19 Opportunity ———————â₠¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€-20 High growth rate ———————————————————-20 Huge local market ——————————————————–20 Acceptance of Pet bottles ————————————————–20 Good relationship with the distribution channel —————————20 Good relation with the Government —————————————20 Threats ——————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€21 Other existing company —————————————————21 Good taste of competitors ————————————————-21 Political instability ——————————————————–21 Better professional promotion of competitor ——————————-21 Maslow’s Hierarchy of Needs ——————————————————–22 Marketing Mix ————————————————————————– 22-26 Product ————————————————————————–22 Price ——————————————————————————23 Distribution Channel —â €”——————————————————24 Promotion ———————————————————————– 24-26 Promotional activities of Coca-Cola —————————————24 Sales Promotion ———————————————————–25 Advertising —————————————————————-25 Public Relation ——————————————à ¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€26 Strategy Alternatives ——————————————————————26 Strategy Recommendations ———————————————————-26 Brand Element Choice Criteria —————————————————– 27-28 Exorability ———————————————————————–27 Meaningfulness ————————————————————â €”—27 Transferability ———————————————————————28 Adaptability ———————————————————————–28 Protect ability ———————————————————————28 Marketing research ——————————————————————-29 General objective ——————————————————†”———29 Specific research ——————————————————————-29 Data collection ——————————————————————29 Bibliography: ————————————————————————-29 Acknowledgement First of all, we would like to thank our lecturer Mr. Rumman Hassan; we are grateful to him for his cooperation in preparing this report. His proper guidance helpful attitude help us to make this report. We like to thank Mr. M. A. Majed manager (statistics) of Tabani Beverage Company limited from whom we collected all the information. We offer s pecial thanks to Mr. Shah Suja of Abdul Monem Ltd who really helped us by giving some information, which is required for our project. We also like to thanks Mr. Mustafir rahman who is a student of IUB at the same time he is a distributor of coca-cola in Maymanshig districts who helps us to provide information. Executive Summary More than a billion times everyday, thirsty people around the world reach for beverages for refreshment. All around the world, drinking beverage is like an entertainment for people. Soft drinks are considered as consumer products. All round the world we can see a different marketing phase used by the beverage producing companies but in Bangladesh it is a little different. The companies do not directly sell their products to the end consumers. Companies such as Soft Drinks (Coca-Cola, Pepsi, RC-Cola, Uro-Cola, Virgin, etc), Mineral waters (Fresh, Mum, ACME and etc), Juices (Pran, Danish, Sezan, etc) are dependents on the distribution channels for making their products reach the final consumers. As the companies are not making the people aware about their beverage through directly selling it to them, they use other media and means to make its customers know about their products. They use the advertisements as one of the most important promotional tools. Along with advertisement they also use other promotional tools. We have done a study on Coca-Cola Company with the aim to learn about the different marketing prospects in Bangladesh and our selected product is Coca- Cola. Like always the company is doing quite well although at the current moment RC-Cola is dominating the market a little more than Coca-Cola. Still Coca-Cola has more market share than its competitors. Coca-Cola has an effective marketing and advertising campaign. As the company does not have that skillful village distributor they cannot reach out to a lot of people. There are lots of recommendations which are provided for the improvement of the functionality in the marketing sector The company’s investment in local communities in over 200 countries totals billions of dollars in jobs, facilities, marketing, purchase of local goods and services and most importantly the local business partnership. Introduction Beginning of the project We are students of MKT-302 â€Å"Marketing Management†. Our faculty Mr. Rumman Hassan, Lecturer, School of Business, Independent University, Bangladesh has assigned to us this report writing as a part of our course study. We are sincerely thankful to him for assigning or group such type of a project work in a group of four members. Preface In the past we had only two foreign companies in the production of beverages. One is Coca-Cola Company and the other Pepsi. In the recent years there is a change that we all can see. Some newer companies have entered into this market. Still Coca-Cola is holding on to its position in terms of its market share and market position. Like always it has got the same tremendous response from the people in Bangladesh. Previously it used to dominate a little more than what it does today. After the introduction of RC-Cola, a sister concern of Partex group they have seen a little down fall in their market share. As people are getting more choice many of Coca-Cola’s customers have diverted to RC-Cola beverages. Still with the company’s ever attracting advertise they have been able to hold on to most of its customers. You read "Marketing Plan on Product Coca-Cola" in category "Papers" They also serve to their customers the best quality beverage. Company Overview History The first company that conducted its operation in the soft drink industry was Coca-Cola. They brought a new revolution in the history of the world. Coca-Cola was established in May 1886 when a pharmacist Dr. John Styth PEMBERTON first produced syrup in a three-legged brass pot in Atlanta, Georgia backyard. Coca-Cola first bottled in 1894. Large scale bottling was only possible in 1899. They marketed and distributed the product in specific territories. Coca-Cola Company in Bangladesh Even before our independence of Bangladesh the Coca-Cola Company has started its operation in Bangladesh. Coca-Cola started its operation under a franchise agreement. In Bangladesh there are two franchisees conducting operation on behalf of Coca-Cola Company. One is Tabani Beverages Company Ltd and the other Abul Monem Ltd. Tabani Beverage was established in 1963 at 257, Tejgaon, Dhaka. It had a rated capacity of 50 BPM on and acre land area. After independence, in 1972, the plant was handed over to Bangladesh. Freedom fighter welfare trust under the ministry of industry with the increase of gradual market demand in 1985 transferred and newly installed the plant with an increased capacity of 250 BPM at Mirpur on seven acre land area. In 1993 a new plant with 500 BPM capacities was established just beside the previous plant. Now the total production line capacity of the company is app. 830 BPM. Tabani beverage produces 175 ml, 250 ml, 50 ml and 1000 ml glass bottle. They supply Coca-Cola drinks to Dhaka and Rajshahi divisions. Other than Tabani beverage the other franchisee of Coca-Cola Company is Abul Monem company ltd. In 1982 Abul Monem started their operation after they acquired the plant of K. Rahman Company. In 1987 the company made an aggressive move to expand their market. They installed new H K bottling line along with and installed capacity of 450 BPM at Comilla. Furthermore they company established another plant Chittagong. The state of the art bottling plant with an installed capacity 600 BPM is the most modern plant in the country and is equipped with the straight-line-technology from KHS German. Abul Monem produces the PET Bottles, CANS and GLASS Bottles of a newly introduced product. Mission Statement Respect for labor and a human right is the fundamental to Coca-Cola Company’s principles for conducting business around the world. We treat our employees in more that 200 countries in which we do business in fairness, dignity with respect. Or bottling partners and we operate in accordance with local laws and contribute to the communities. Ultimately, a company’s identity is measured by how it connects with people and with the world around it. That is why The Coca-Cola Company’s mission is articulated as a promise. The Coca-Cola Company exists to Benefit and refresh everyone it touches. All of our success, both past and future, is a product of this promise. Our growth hinges upon our ability to build and nature relationship-with consumers, customers, bottling partners, suppliers, government agencies, communities, employees and share holders. Further, as we help to build thriving communities all around the world, we seek to ensure a healthy and sustainable marketplace for our beverages-today, and far into the future. Motto of Coca-Cola: Through out the history of the world’s most popular soft drink, advertising for Coca-Cola has followed the trends of time. Coca-Cola’s advertising slogans are memorable and create lasting impressions. Since the first slogan was introduced in 1886 ‘Delicious and refreshing’. The overall theme has been refreshment- one of the pleasant things in life, distinctive and available nearly everywhere. Motto followed the lead to make Coca-Cola the best known soft drink in the world. Today, motto for Coca-Cola and the company’s other products are carefully aimed towards individual tastes while understanding the universal appeal of refreshment. And very appropriately, the company has globally launched its new motto Theme –â€Å"Enjoy Coca-Cola†. ‘Coca-Cola motto’, the world’s best-known consumer product demands the talents of professionals in many different areas. The mottos that has used till now are: â€Å"Dil thanda to duniya thanda† Strategic Goals Short term To create Quality, Service, Cleanliness and Value in their current product† Long term To acquire the position as a market leader of the beverage industry in Bangladesh by producing serving high-quality and high value-added soft drink. Situational Analysis Product Definition Coca-Cola is consumer product because final consumer for personal consumption buys it. It also falls under the category of Convenience product, which requires very little planning, Little Comparison, low customer involvement, low price. It widespread distribution at convenient place makes it easier for the consumer to purchase the product. Coca-Cola has different sizes. They have 1 liter glass bottle as well pet bottle. Coca-Cola also has 175 ml and 250ml glass bottles. In addition, they also have 1. 5 liter of pet bottle and in the recent past they introduced into the market 2 liter pet bottle coke. It has also 250ml of can coke. Brand Name of Coca-Cola Coca-Cola Has become one of the most popular and widely known Brand roduct in the world It has high brand equity, and because of its high brand loyalty, name awareness, Perceived quality, strong brand association and other assets such as patent trademark and channel relationship. The Coca-Cola brand is value at $ 70 billion. Here we are dealing with tow most important situational factors- External Internal factors. Some important determinants for this situation analysis are as follows: |EXTERNAL FACTORS |INTERNAL FACTORS | |1. Demographics |1. Human Resource Management | |2. Social Factors |2. Financial Capacity | |3. Political Influence |3. Technology | |4. Competitors |4. Management Level | |5. Government |5. Marketing Department | Table 1: situational factors External Factors Demographic Demographic is the study of people’s vital statistics such as their age, race, ethnicity and location. It is an uncontrollable factor in the external environment. Demographic is very important for marketing managers. After survey we find that teenagers are the prime consumer of Coca-Cola products, rather than the people at the age group of 60. Coca-Cola does not have an effective and fast distribution channel in the villages of Bangladesh. Their competitors have an upper hand in this zone. From the demographic point of view we have done a survey on the population who consume more Coca-Cola. |Age Limit |Percentage of Consumer | |Below 10 |10 | |11-15 |20 | |16-20 |23 |21-25 |18 | |26-35 |14 | |36-45 |11 | |45 and above |04 | |TOTAL |100 | Table 2: Source [Tabani beverage Ltd] Social Factors The most difficult external factors for marketing managers to forecast control or incorporate into marketing plans is the social factor. Social factors include our attitudes, values and lifestyle. According to the company’s mission statement or other statements it is clear that they do not use any such ingredients (e. g. Alcohol), which, contradict to our perception, values of Islamic religion or any other norms, and believes. Political Influence In Bangladesh hartal is a part of our life. Like all other third world counties we have political problems too. The marketing manager of Coca-Cola Company generally sells Coca-Cola 8,000 cases (1 case = 24 bottles) per day but during hartal time the company faces a great loss as they cannot transport their products to the market. Other than hartals they seem to have lesser problems regarding the political condition of Bangladesh. Competitors Pepsi is a very powerful brand name and is one of the biggest competitors of Coca-Cola. They compete with Coca-Cola throughout the world and it is no different in Bangladesh. At the current moment RC- Cola is a very big brand name in Bangladesh and is the greatest rival for Coca-Cola in Bangladesh. Mountain Dew is a new brand and is a threat for Coca-Cola. RC beverages with the brand image that Partex holds in this country RC beverage easily became a big competitor for Coca-Cola. RC’s market share is increasing which in not a good sign for Coca-Cola. Mineral water such as Mum, Fresh, ACME also a competitor of Coca-Cola. Different kinds of Juice also compete with soft drinks. Government Coca-Cola has been in business in Bangladesh for a long time but still today there is no record of the company being in any conflict with the government. Coca-Cola always tries to follow the government rules and regulation and they always pays the government the taxes and tariffs while bringing in their raw materials from their Parent Company. Internal Factor Human Resource Management Human resource management refers to the system that influences employee’s behavior, attitudes and performance. The roles of the Human Resource in Coca-Cola Company are as follows: †¢ Change Agents †¢ Choose a Strategic Partner †¢ Expert Administration Body †¢ Recruit Skilled and Efficient Employees Technology Like all other companies, for Coca-Cola, technology is the most important factor. Coca-Cola uses very high-tech machines for its production. In 1993 a new plant with 500 BPM capacities was established just beside the previous plant. Now the total production line capacity of the company is app. 830 BPM. In 1987 the Abul Monem Company installed new H K bottling line along with and installed capacity of 450 BPM. The state of the art bottling plant with an installed capacity 600 BPM is the most modern plant in the country and is equipped with the straight-line-technology from KHS German. Management Levels Coca-Cola Company has three management levels: †¢ Strategic level: The Production Procedure, HRM, Store, Finance, Quality Control is all under his control. Technical Level: They are responsible for the administration, production, sales distribution of Coca-Cola products. Under production department they have quality managers; under brand manager they have brand officer and marketing officer. †¢ Operational manager: They are responsible for the distributio n of the products and are responsible for al operational activities. Financing Capacity From the financial report of 2002 and 2003 we can conclude that the company has a very good and sound financial capacity. Coca-Cola has a very high level of income. Moreover they are successfully conducting their business all over the world. Marketing Department All their distribution sales promotion falls under this department. Coca-Cola Company has the marketing intelligence. They do a survey in all over the market situation and then they decide what step they should take. During the off seasons the marketing managers takes some promotional activities and uses few strategies to maintain their economic growth rate. The promotional strategies they use are like giving gifts, coupons, scratch cards etc. Brand Building Efforts Relationship Building Effort As the world’s largest bottler of liquid, nonalcoholic refreshment, we operate in markets with dramatically different consumer preferences, product delivery systems, economic conditions, and marketplace opportunities. Despite these variables, Coca-Cola Enterprises meets the needs of local customers and communities throughout its diverse territories with a strong commitment to local, community-based marketing and superior marketplace execution. These concepts, combined with our firm belief in a decentralized operating structure that places responsibility and accountability as close as possible to the customer, clearly distinguishes Coca-Cola Enterprises from other bottlers. Building Values The people of Coca-Cola Enterprises are the heart and soul of our business, building relationships with our customers and our consumers in the communities we serve. By putting people first, we hope to create value for everyone touched by our Company. We strive for an atmosphere in which all employees are comfortable being themselves – offering ideas, making suggestions, expressing views, and appreciating our shared and unshared differences – regardless of their age, race, gender, nationality, ethnicity, religion or sexual orientation. Target Market From the above table we can see that Coca-Cola Company’s main target audience is the teenage people (16-20). They aim their advertisement mostly at them. Then they target the age group of 11-15. They are also quite a significant consumer of Coca-Cola products. They hardly target the aged people. Their target is between the ranges of 11-35 years old population. Consumption Rate Figure 1: Consumption rate of Coca-Cola other brands No matter how hot or â€Å"cool† the flavor feud becomes this summer; Coke won’t be sweating it too much. Coca-Cola up 30 Tk to 40 Tk, the world’s largest beverage maker, is still comfortably perched in its slot as the local market leader, according to Beverage Digest. Currently market share of product Coca-Cola is 23%. Comparing to other beverages Coca-Cola is the market leader product brand. Strategic Group Map of competitors in the beverage industry Figure 2: Strategic Group Map of competitors in the beverage industry Products in adversely affected strategic groups may try to shift to a more favorably situated group. Here in beverage industry entry barrier is low that’s why too much product are available. Currently Coca-Cola, Pepsi, RC-cola, Virgin cola stands in same strategic group. Here Coca-Cola is the leading product of the beverage market industry in both market share and revenue generation. Pepsi has 2nd largest market share but its revenue generation is less than RC-cola. RC-cola has low market share comparing Coca-Cola and Pepsi but revenue generation is high. In Beverage industry upper 10, RC orange are the worst revenue generation product. Mum mineral water has demand but that’s market share is also low comparing to Coca-Cola. In this figure u see strategic gap. No company wants of reached their product in that position because it is not possible low market share with high volume of revenue. On the other hand no company wants for a product with high market share but low revenue generation. SWOT Analysis Strengths |Weaknesses | |Patent |Do not sell on account | |Own production plant |Less motivation down stream | |Research Development |Insufficient advertisement | |High market share |Not skillful distributor | |Brand image |Over confidence on their product | |Opportunities |Threats | |High growth rate |Other existing company | |Huge local market |Good taste of competitor | |Acceptance of pet bottles is higher than |Political stability | |bottles |Better professional promotion of other | |Good relation with distribution channel |competitor | |Good relation Govt. | Table 3: SWOT Analysis Critical Success Factors Strength Patent Patent is most important and powerful strength of Coca-Cola Company. It’s an intangible asset for the company. Coca-Cola Company is a very well established group not only in Bangladesh but also all through out the world. They have a strong brand image all over the world and the same follows in Bangladesh. First half of the Coca-Cola Company is trade marked as â€Å"Coca†, so nobody can use this name. Patent is their powerful strength because its carries their image as one of the most reputed producers of beverage in the whole world. Own production plant: Coca-Cola Company has their own production plant in Bangladesh-Tabani Beverage established their own production plant with the capacity of 250 BPM, and beside that they newly installed higher capacity of 500 BPM. So they don’t need to depend on others. They only import the Syrup from the patent company produce it for production. Another franchisee, Abdul Monem Company Ltd. started bottling line with the capacity of 450 BPM. Furthermore, they installed the most modern bottling plant capacity of 600 BPM from KHS German. Research Development: They have well-established research development department where they research over their existing product concentration try to develop it. They also do researching on different taste of their products. They have highly qualified employees for their research development dept. High market share: They are the most prominent manufacturers among all the beverage company in Bangladesh. They have higher market share than their competitors. Coca-Cola captures a market share of 26% where as the other products of Coca-Cola Company has very little share compared to it. Their greatest rival in Bangladesh is RC-Cola, which has a market share of only 19%. This shows that Coca-Cola Company has a high market share. Brand image: They have the most dominant brand name all over the world; they made their image for their brand name â€Å"Coca-Cola†. Whenever people think about soft drinks, the first name that comes into their mind is Coke. This shows how popular they are and how strong is their brand image. Weakness Don’t sell on account: Coca-Cola Company doesn’t sell on account, whereas other companies like selling on account to their dealers. For not selling on account their profit margin tends to go down. Also, they are loosing their dealers and distributors. Other companies are attracting those distributors and as distribution channel is the only way that the company can use to reach its final consumers they are facing serious problems. Less motivation down stream: They are very steady flow motivators for their product. They motivate but not so strictly, mean not maintaining the time period†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ [Need more] Insufficient advertisement: In our country, Coca-Cola does not have enough advertisement promotion. Thus their competitors are professionally more advanced than them. Their customers are not properly informed. They think that their brand name would always do the trick for them. Due to less advertisement promotion they are behind their competitor. We hardly can find any advertisement of Coca-Cola in villages. So, many of the customers of that parts of Bangladesh are not having Coca-Cola. Not skillful village distributor: Coca-Cola does not have a good and skillful village distributor. Coca-Cola products can hardly be seen in village areas. Their advertisements are also hardly seen in those areas. The distributors are not promoting Coca-Cola products in villages, which their competitors are. Their distributors do not have outlets or any other such facilities, which could be promotional for the company’s products. Overconfidence in their product: Just from the point mentioned above we can know that the company has overconfidence over their product. As they are the first beverage producers in the world and has a very strong brand image and patent, the company thinks that they will be able to sell their products without too any promotional activities. Coca-Cola does not have too much advertisement and are also not willing to sell their products on account to their dealers. As such they do not have that good distribution channel outside Dhaka city. They think people would buy their products because of its brand name. Opportunity High growth rate: From its very inception in Bangladesh, Coca-Cola has a very potential market in our country because of its international reputation, quality and high acceptance among people of all ages. Coca-Cola does not have that good distribution channel outside Dhaka but now they are trying to get hold of better distributors and thus the village people can have access to their products. So it can be seen that in the near future they can have even a greater market share than today. Huge local market: The selling activities of Coca-Cola are very high in the local market than other existing company. They capture the whole market by giving the best quality to their customer and dealing professionally. Acceptance of Pet bottles: Coca-Cola launched attractive pet bottles, which is accepted by the entire customer, as it is portable and people are willing to buy these pet bottles rather than the bottles. So their effort to launch pet bottles is successful. Good relationship with the distribution channel: Coca-Cola Company and its distributor have a very good relationship with each other. They supply their product according to their needs. They promote their distribution channel through discount allowances. They serve their dealers on time. Good relation with the Government: Good relationship with the Govt. is very important for any company to run its business. Threats Other existing company: The other rising companies are becoming threat for Coca-Cola. Opening of one company decreases 1% market share each year. Today RC Cola is a very reputed beverage producer and with their attractive advertisements and distribution channels they are at this moment in a better position then Coca-Cola and it is a big threat to them. Not only RC Cola but Pepsi, Virgin and euro lemon are also in this business. This means that consumers have more options to choose. Good taste of competitors: The other beverage company’s product is also coming up with the different taste like; mountain dew, URO cola with lemon, Fizz- UP, Pepsi has but Coca-Cola Company does not have any product like that in our country. So that it’s been a great threat for Coca-Cola. Political instability: Like all other companies Coca-Cola also faces a lot of problems regarding the political situation of our country. The political instability creates a lot of problems in the production of goods. Due to hartals, the transportation of their products is affected a lot. Better professional promotion of competitor: Competitors are becoming very professional with their advertising. RC Cola has designed a very attractive advertisement. They are using all well-known models like Nobel and Reshmi, who is an Indian model, for heir advertisements. Not only RC-Cola but also other beverage producers are using models and jingles for their advertisements. Coca-Cola on the other hand does not have that many advertisements an as such is being threatened by its competitors. There is a possibility that their competitors would capture greater market share through advertisements. Maslow’s Hierarchy of Needs In 1943, Abraham Maslow first published his famous â€Å"Hierarchy of Needs† to explain what energizes and directs human behavior. It is no accident that very successful brands, such as Coke, appeal too many of Maslow’s deficiency and growth needs and that these needs are linked to powerful emotions: †¢ Physiological Needs (Coca-Cola quenches thirst and hunger. It is† delicious† â€Å"refreshing. †) †¢ Safety/Security Needs (Coca-Cola is safe to drink worldwide. It is unchanging: â€Å"Classic Coca-Cola. †) †¢ Belongingness Needs (You are part of a large group of people who love Coca-Cola. ) †¢ Esteem Needs (Coca-Cola is recognized as a premium soft drink worldwide. It also call to mind memories of â€Å"special times and places. †) †¢ Aesthetic Needs (All Coke ads and designs have a sense of order and beauty. †¢ Self-actualization Needs (On the Coca-Cola web site, there are many stories on how Coca-Cola has deeply affected people’s lives) Marketing Mix Product Our selected product is Coca-Cola. Coca-Cola has different sizes. They have 1 liter glass bottle as well pet bottle. Coca-Cola also has 175 ml and 250ml glass bottles. In addition, they also have 1. 5 liter of pet bottle and in the recent past they introduced into the market 2 liter pet bottle Coca-Cola. It has also 250ml of can Coca-Cola. What’s in a Coca-cola †¢ Carbonated Water †¢ High Fructose Corn Syrup †¢ Caramel Color †¢ Phosphoric Acid †¢ Natural Flavors †¢ Caffeine Price The retail price of the beverage products are given below: Product Item |Quantity per pack |Price | | | 250 ml. |12. 00 Tk | |Coca-Cola |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | | | 250 ml. |12. 0 Tk | |Sprite |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |Fanta | 250 ml. |12. 00 Tk | |RC- cola | 250 ml. | | |500 ml |10. 00 Tk | | |1000 ml. (Pet) |18. 00 Tk | | |1500 ml |35. 00 Tk | | | |45. 00 Tk | |Pepsi | 250 ml. |12. 00 Tk | | |500 ml |20. 0 Tk | | |1000 ml. (Pet) |40. 00 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |7 up | 250 ml. |12. 00 Tk | | |500 ml |20. 00 Tk | | |1000 ml. (Pet) |40. 0 Tk | | |1500 ml |50. 00 Tk | | |2250 ml |65. 00 Tk | |Mum |500 ml |10. 00 Tk | | |1000 ml |20. 00 Tk | |Sezan juice |250 ml |15. 00 Tk | |Pran juice |250 ml |12. 00 Tk | Table 4: Source [Tabani beverage Ltd] Distribution Channel Figure 3: Distribution Channel The company will establish an extensive distribution channel for all brand of coca-cola company to make it available throughout the country. It will build six distribution centers (Agent) in the six divisions of Bangladesh: Dhaka, Chittagong, Sylhet, Rajshahi, Khulna, and Barishal. From these distribution centers, they will supply the coca-cola other brands to different districts dealers. From dealers, the sales representatives will supply retail shops (small and mega) on the basis of their demand. The small traders will purchase Coca-Cola directly from the dealers. Promotion Promotional activities of Coca-Cola Promotion means activities that communicate the merits of the product and persuade target customers to buy it. According to Coca-Cola promotion is one of the major tools of marketing. A good way of promoting a product not only helps to influence and motivate people to buy it but also give a good impression about a company and it products. Sales Promotion Sales promotion includes marketing activities-other than personal selling, advertising, and public relations- that stimulates consumers, trade and dealer effectiveness. Sales promotion can be aimed at end consumers, trade customers, or company’s employees. Coca-Cola offers all of these sales promotions every year for various purposes. Coca-Cola s sales promotion tools include free samples. Sales promotion is generally a short run tool used to stimulate immediate increase in demand. Frequently Coca-Cola uses sales promotion to improve the effectiveness of their promotion mix ingredients, especially advertising. Research shows that sales promotion complements advertising by yielding faster sales responses. Advertising Advertising is a form of impersonal, one-way mass communication paid for the sponsor. Many different media may transmit it. Examples include television, radio, newspapers, magazines, books, billboards etc. Coca-Cola does advertise by these media as well. The Coca-Cola advertising usually follows a campaign process that consists of five phases: †¢ Determining the advertising objectives †¢ Setting the campaign budget †¢ Determining the message to be transmitted to the target market †¢ Selecting the message vehicle and †¢ Evaluating the campaign Advertising is one of the most important promotional tools among the promotion mix of a company, which is used in order to convey their message along with visual effect. Coca-Cola is number one global brand in soft drinks items. So it also uses media advertising in order to capture full market coverage through out the world. In case of any sort of advertising campaign or slogan i. e. he central theme of ad is the most important part advertisement along with its storyboard. In fact, ad campaign communicates the product message to its target customers. Public Relation Concerned about the public images, Coca-Cola often spend large sum of money to build a positive consumer i mage. Public relations are the marketing function that:- †¢ Evaluates public attitudes †¢ Identifies the policies and procedures of the company and †¢ Executes a program of action to earn public understanding and acceptance. A solid public relations program can generate favorable publicity also. Thus Coca-Cola now spends huge money in the game field such as football and cricket, Sponsoring for charity shows etc. Organizing the ‘Asian Test Cricket Championship’, Coca-Cola Companies of Bangladesh paid Tk4, 000,000 approximate only for the final match of this tournament. Strategy Alternatives †¢ Maintain existing strategies †¢ Consolidate resources to focus on the soft drink market and divest of other businesses such as fruit drinks †¢ Leverage brand equity and financial resources to accelerate global market penetration with a view toward long-term profits Strategy Recommendations †¢ Focus on global market expansion †¢ Leverage brand equity and financial resources to dominate the global market †¢ Consider divesting of fruit drink lines and then reallocating resources to dominate the global soft drink market Brand Element Choice Criteria Exorability Brand Element |Criterion | |Brand Name |Coca-Cola can be easily recalled and recognized | |Slogans |â€Å"Coca-Cola Enjoy† â€Å"Always Coca-Cola† â€Å"Pio Saar Uthake† â€Å"Thanda M atlab Coca-Cola† â€Å"Dil Thanda to | | |Dunia Thanda† â€Å"Thandar naam Coca-Cola† can be chosen to enhance brand recall and recognition | |Jingles |Jingle can be also memorable | |Package |Attractive color with different packaging which contain all the information to make the package | | |memorable one | |Logos Symbol |Unique logo and style of it by using red and white color that creates attraction to it’s | | |consumers mind | Table 5: Source [Tabani beverage Ltd] Meaningfulness Brand Element |Criterion | |Brand Name | Name of Coca-Cola has come from coco leaves and cola nut. | |Slogan |Its slogan has excellent meaning which can convey a message to build association | |Jingle |Its jingle carries distinctive message to its customer | |Package |Its packaging color convey the meaning of joy and pleasure | |Logo Symbol |Its logo symbol is unique and different from its competitor | Table 6: Source [Tabani beverage Ltd] Transferability Brand Element |Cr iterion | |Brand Name |Coca-Cola is globally accepted Brand | |Slogan |Its Slogan is easily acceptable through out the world | |Jingle |Jingle is transferable according to the culture of the host country | |Package |Packaging color and style is attractive through out the world | |Logo Symbol How to cite Marketing Plan on Product Coca-Cola, Papers

The New World Order Essays - World Government, Global Civics

The New World Order The idea of a New World Order has been around for a long time. This ideal centers around the concept of a one world government led by the United Nations. Many have praised the idea of a New World Order, including some of our very own Presidents of the United States, while other stand against the idea all together. In theory the idea of a one world government would be nice, uniting the world as one, however the shortcomings, in my opinion, out weigh the positive factors. In 1989, the Cold War ended with the fall of the Berlin Wall, and the post-war ordeals ended only two years later with the collapse of the Soviet Union. The Kosovo crisis has tagged an end to ten years of disorder and uncertainty with international politics and a breakthrough of a new order for the up and coming century. Today the world is dominated by the idea of economic globalisation, that must be backed up by a new global security arrangement. (http://www.monde-diplomatique.fr) A suggested idea for the 21st century government has been the ideology of the New World Order, one world government lead by the United Nations. It would create new forms of global economics, global politics and overlapping and diminishing cultures. The economic system would be based financial and momentary supported by the New World Order. State borders would be either severely reduced or erased in order to create a one-world government for the New World Order. Some or all this may sound quite appealing bu t it would come with many strings attached, many consequences and many drawbacks. In a New World Order, as proposed by Mehdi Alavi author of A New World Order: Democracy, Civility and World Peace, government would be based on the Law of Nature, or the Natural Law. This would consist of global peaceful participation, majority rule and respect for human rights. Although this may sound good on paper, the drawbacks and consequences are never mentioned in the book. Some of the major problems with the notion of a New World Order are that the states would experience a loss of identity, power and sovereignty as well as combined and/or lost cultures for the citizens of the world.(Alavi) In Article 3 of the Declaration of the Rights of Man and Citizen of 1789, it is stated that "the principle of all sovereignty resides essentially in the nation." This means that governments are entitled to settle conflicts within their own states according to their own laws without interference form the outside. By creating a New World Order state governments would not only have outside interference in upholding their laws they might not even exist at all. It is true that some states have been noting for abusing this law against their own citizens, in cases like forbidding other states to come to the help of their victims as in Yugoslavia. Such cases are not heard of quite often, and are certainly the minority. If the law from 1789 were to be broken, states would lose a great deal of authority, power, respect and ability to stay in charge.(http://www.monde-diplomatique.fr) The concept of globalization, both economically and otherwise, will prove to cause another set of major problems. States identities as well as their sovergnity will be undermined if not lost all together. It would cause for the abolishment of states and combining cultures. Since sovereignty would now not lie solely with the states there could possibly be a new concept of a world wide system of limited sovergnity, which might possibly lead to a another concept of a sovereign individual. .(http://www.monde-diplomatique.fr) By creating a one-world government all the various cultures of the world would be forced to mesh together creating a "monolithic, homogeneous global culture." (http://www.monde-diplomatique.fr) Genuine diversity and uniqueness along with roots and traditions would be destroyed. If the New World Order was to occur a world of traditional cultural and communal relations cannot be expected. Rather a world of human beings with no distinctive ties or loyalties would result. It would lead to the destruction of community and society. The idea of a one-world order would cause for the sacrifice of people's national interests and security, in order for the idea to